搜索营销专家职位描述与岗位职责任职要求
职位描述：
工作职责：
对提升导流搜索流量到华为企业业务全球网站负责：
1.负责管理，指导和设计华为企业业务全球各渠道的SEM工作和企业业务全球各网站的SEO工作，以及全球其他数字渠道的SEO/SEM工作；
2.制定EBG的SEO/SEM策略规划、KPI，并组织在全球的执行和目标达成。
任职要求：
1、曾有SEO/SEM咨询顾问经历者优先；
2、5年以上互联网搜索营销领域经验；
3、对SEO/SEM有深刻理解，具备多个搜索引擎（Baidu，Google，Bing，Yandex等等）的实际操作的成功案例。
篇2：搜索营销主管岗位职责任职要求
搜索营销主管岗位职责
Description
BlueNileislookingforapassionate,highlyanalyticalChinaPaidSearchSpecialist.ThepositionwillberesponsibleforoverseeingBlueNile’sChinapaidsearchaccounts,andresponsibilitieswillincludestrategicplanning,campaignmanagement,accountoptimization,keywordresearch,writingcopy,performancereportingandanalysis.
Theidealcandidatewillhavetwoormoreyearsofexperiencemanagingpaidsearchadsforalargeonlinebusinessorconversion-orientedadagency,managingBaidu/Sogou/360etcandShoppingaccounts,multi-millionRMBbudgetsandtensofthousandsofkeywords.Thesuccessfulcandidateisambitious,willingtoroll-uptheirsleeves,andwon’tstopuntilthegoalisachieved.Heorsheispassionateaboutpaidsearchanduptospeedonlatesttrendsinsearchmarketing.
Responsibilities:
?Monitorandanalyzepaidsearchcampaignsandmakeregular,proactivechangestoimproveperformance
?ManagerelationshipwithagencytomanageBaiduaccount
?Provideweeklyandmonthlyreportsonprogramperformancetodriveinsightsandrecommendations
?ProviderecommendationsonhowtooptimizePPCcontentincludingadcopyandlandingpagetesting
?Executefrequentteststofindoptimalwaystobalanceportfolio,improveprofitability,andfindinnovativewaystogrowtheprogram.
?Responsibleforunderstandingandpro-activelyaddressingtrends,orchangestoproducts,algorithmsormarketinfluences;managerelationshipswiththeplatforms(Baidu/Sogou/360etc.)andothersearchvendors.
?Performkeywordresearch,writingadcopyandoptimizinglandingpages
?Communicatetomanagerthedetailsoftheprogramsonaregularbasis.
Qualifications:
?Bachelor’sdegreeinMarketingorrelatedfieldpreferred
?2+years’experiencemanaginglargepaidsearchcampaigns
?Experiencewithretailcommerceisstronglypreferred
?Experiencemanagingbudgetsexceeding$100kmonthly
?HandsonexperienceworkingdirectlyintheBaidu/Sogou/360etcenginesispreferred
?ProficientwithAdwordsEditor,
?ExperiencewithChinapaidsearch(Baidu)preferred
?HandsonexperiencewithbothtextadsandPLA’sisrequired
?Highlyorganized,detail-orientedandstronganalyticalskillsrequired
?Stronganalyticalskillswithabilitytodrivemeaningfulactionsfromlargedatasets
?Well-versedinMicrosoftExcelreportingandanalyticaltools(filters,vlookups,pivottables)
?Stronginterpersonalandcommunicationskillsarekey
?Abilitytobuild-outanaccountend-to-end(keyword,ads,campaigns,settings)
?StrongabilitytocommunicateinbothwrittenandspokenEnglish
搜索营销主管岗位
制度专栏
