教育事业部产品岗位职责任职要求
教育事业部产品岗位职责
职责描述:
1.负责教育产品发展方向的整体把握和工作部署,结合公司发展战略,策划及统筹教育产品的发展规划,深挖公司现有产品线,明晰定位、目标、策略并落实实施;
2.把握互联网教育发展趋势,分析跟踪竞争对手,掌握整个行业的发展状态,把握潜在市场机会;
3.负责产品前期规划,确定产品功能、流程,制定产品原型,编写技术需求文档;
4.与技术对接沟通、协调,保证产品实施阶段的进度与质量;
5.负责制定教育产品的产品策略、实施方案和工作目标;
6.监督新产品上线效果及运营状况;
7.对产品的运营状况进行监控和分析,并提出改进方案;
8.撰写产品培训材料,对公司相关各类人员进行培训。
任职条件:
1.大学本科及以上学历,市场营销、计算机等相关专业;
2.5年以上互联网产品设计经验,2年以上团队管理经验,主导过成功的互联网产品项目;
3.熟悉产品的生命周期,有成熟的互联网产品从0到1的规划、设计、管理、运营经验;
4.对互联网k12教育行业有敏锐的市场洞察力,有操作过教育类产品项目,对产品发展有创新想法;
5.能从用户体验角度出发设计学习流程,注重用户体验和交互;有产品策划、运营能力,有互联网思维和开拓精神;
6.对用户需求能敏锐的察觉,有较强的逻辑思维能力,需求分析能力及产品规划能力。
篇2：国际教育事业部岗位职责任职要求
国际教育事业部岗位职责
HeadOfMarketing,ChinaJobResponsibilities:
Strategicplanning:
?Leadgenerationprimarilyonlineandconversiontocontributeto3campuses’enrollment.
?Gatherindustryandcustomerinsightsthroughquantitativeandqualitativemarketresearch
?Makeannual,quarterly,andmonthlymarketingplanstoensuremaximumefficiency
?Investigateandfollowupwithmarkettrendsandnewpromotionalactivitiesinordertostayastheleaderintherespectivefield
?Developmenttrackingandreportingmechanismtomeasuretheeffectivenessoftheoverallcampaignandeachofitselements
Marketing:
?Developashort-andlong-termonline&offlinemarketingcampaignswithtimeline,budgetaswellastheclearrolesandresponsibilitieswithintheteam
?Planandexecutemarketingactivitiesthatsupportthedevelopmentofthebusinessandbuildthepositivereputationoftheschoolsamongpotentialparents
?Writeadvertorialsonamonthlybasedonthehotmarkettrends
?Organizeinternalandexternaleventsformarketingandadmissions
?Co-marketingwithpartnerorganizationsincludinglanguagetraininginstitutions,media,andimmigrationserviceagencies
?ImplementtheVisualIdentityacrossallmarketingexecution
?Helptodesignandmanufacturemarketingmaterialsandschoolgiveaways
Teammanagement:
?Providesupport/training/resourcestotheteamandhelpthemgrowtheirknowledge/capability
?Organizeregularmeetingstosolvethequestionsfromteammembers
Requirements:
?Bachelor’sdegreeorabove
?5+yearsofrelevantexperience,inamarketingpositioninaleadingeducationinstitutionpreferablystudyingoverseasindustry
?Strategicthinking
?Problemsolvingmindset
?Understandingofbestpracticeswithinthestudentrecruitmentcontext.Ideallyhavehadexperienceinusingdigitalmarketingchannelsorothernewchannelstorecruitstudents
?Goodunderstandingofthestudentrecruitmentprocessfromthestudents’,parents’andserviceproviders’perspectives
?Beamotivatedteamplayerandabletoworkinafast-paced,changingenvironment,withinamatrix-basedorganization.Abletomeettightdeadlines
?NativeMandarinspeakerandfluentEnglish该公司为国际教育集团国际高中事业部,目前在集团内部快速发展
直线汇报CEO为前麦肯锡高管,思维清晰,对下属好
该职位要求英文流利和丰富线上流量导入经验JobResponsibilities:
Strategicplanning:
?Leadgenerationprimarilyonlineandconversiontocontributeto3campuses’enrollment.
?Gatherindustryandcustomerinsightsthroughquantitativeandqualitativemarketresearch
?Makeannual,quarterly,andmonthlymarketingplanstoensuremaximumefficiency
?Investigateandfollowupwithmarkettrendsandnewpromotionalactivitiesinordertostayastheleaderintherespectivefield
?Developmenttrackingandreportingmechanismtomeasuretheeffectivenessoftheoverallcampaignandeachofitselements
Marketing:
?Developashort-andlong-termonline&offlinemarketingcampaignswithtimeline,budgetaswellastheclearrolesandresponsibilitieswithintheteam
?Planandexecutemarketingactivitiesthatsupportthedevelopmentofthebusinessandbuildthepositivereputationoftheschoolsamongpotentialparents
?Writeadvertorialsonamonthlybasedonthehotmarkettrends
?Organizeinternalandexternaleventsformarketingandadmissions
?Co-marketingwithpartnerorganizationsincludinglanguagetraininginstitutions,media,andimmigrationserviceagencies
?ImplementtheVisualIdentityacrossallmarketingexecution
?Helptodesignandmanufacturemarketingmaterialsandschoolgiveaways
Teammanagement:
?Providesupport/training/resourcestotheteamandhelpthemgrowtheirknowledge/capability
?Organizeregularmeetingstosolvethequestionsfromteammembers
Requirements:
?Bachelor’sdegreeorabove
?5+yearsofrelevantexperience,inamarketingpositioninaleadingeducationinstitutionpreferablystudyingoverseasindustry
?Strategicthinking
?Problemsolvingmindset
?Understandingofbestpracticeswithinthestudentrecruitmentcontext.Ideallyhavehadexperienceinusingdigitalmarketingchannelsorothernewchannelstorecruitstudents
?Goodunderstandingofthestudentrecruitmentprocessfromthestudents’,parents’andserviceproviders’perspectives
?Beamotivatedteamplayerandabletoworkinafast-paced,changingenvironment,withinamatrix-basedorganization.Abletomeettightdeadlines
?NativeMandarinspeakerandfluentEnglish
国际教育事业部岗位
篇3：教育培训事业部岗位职责任职要求
教育培训事业部岗位职责
教育培训机构全国事业部总监诺亚舟诺亚舟教育科技(深圳)有限公司,诺亚舟岗位描述:
1.根据集团发展战略,负责全国加盟支持业务运营工作的把控和部署,并组织执行;
2.制定并落实达成业绩目标的所有销售计划;
3.秉承产品服务宗旨,持续关注用户反馈数据,不断完善用户服务;
4.掌握同类产品市场动向,并根据行业发展不断调整线上、线下推广策略;
5.管理协调各部门的之间的合作,确保全国支持系统有效运行;
6.对企业成本、业务流程、风险等方面能很好的进行控制。
岗位要求:
1、8年以上教育行业及丰富的跨区域线下校区运营经验,素质教育标杆企业经验优先;
2、5年以上团队管理经验,50人以上团队管理规模,有成熟的管理办法与经验;
3、有成功的教育项目运营推广经验,线上线下结合尤佳;
4、有二三四线城市教育项目加盟支持运营管理经验尤佳;
5、策略敏锐度高,条理性与执行能力强。
制度专栏
