调研分析岗位职责
数据调研分析经理?Manageconsumerdatabasesystemtoensurethedataquality
oToguardtheconsumerdatabaseandtobethecontactpointwhenitcomestosystemrelatedsubject
oAttentionandactionstoimprovetheconsumerdataquality
?Provideregularandad-hocconsumeranalysiswithinsightinbothresponsiveandproactiveway
oMonthlyandquarterlyconsumerinsightreport
oConsumerdatainsightsupportondemandtoallfunctions(ie,Management,BusinessDevelopment,Retail,Merchandising)
oNewinitiativesofanalysisandinsightbasedonthetrendofconsumerbehavior
?Developstrategiccampaigntomaximizetheclientengagementinallpossibletouchpointsassuchbutnotlimitedto:
oRetaileventplanning,onsiteexecutionandcoordinationwithrelateddepartments(Retail,Merchandising,Event,Training)
oDigitalandprintcampaigntool(ie:ecard,wechat)
oGiftingprogram(systematicgifting)
?Leadanddevelopastrongexecutionteamforperformanceexcellence
Consultingbackgroundispreferred?Manageconsumerdatabasesystemtoensurethedataquality
oToguardtheconsumerdatabaseandtobethecontactpointwhenitcomestosystemrelatedsubject
oAttentionandactionstoimprovetheconsumerdataquality
?Provideregularandad-hocconsumeranalysiswithinsightinbothresponsiveandproactiveway
oMonthlyandquarterlyconsumerinsightreport
oConsumerdatainsightsupportondemandtoallfunctions(ie,Management,BusinessDevelopment,Retail,Merchandising)
oNewinitiativesofanalysisandinsightbasedonthetrendofconsumerbehavior
?Developstrategiccampaigntomaximizetheclientengagementinallpossibletouchpointsassuchbutnotlimitedto:
oRetaileventplanning,onsiteexecutionandcoordinationwithrelateddepartments(Retail,Merchandising,Event,Training)
oDigitalandprintcampaigntool(ie:ecard,wechat)
oGiftingprogram(systematicgifting)
?Leadanddevelopastrongexecutionteamforperformanceexcellence
篇2：市场调研分析岗位职责
市场调研分析员岗位职责:
1、负责公司市场调研及分析工作,发现目标市场并开展信息收集、处理、及提案工作。
2、收集各类市场信息,编写市场分析报告,为行业选择及市场开拓提供数据支持。
3、制定营销策划方案,为企业经营决策提供策略支撑。
任职要求:
1、市场营销或相关专业专科以上,能利用各种工具手段获取有效信息。
2、熟悉工业品行业的营销方式,二年以上市场调研经验。
3、在营销咨询公司或策划公司从事调研策划工作,有成功案例优先。
4、擅长行业与竞争对手分析、市场策划、宣传推广等工作。
5、文案功底优秀,具有较强的创意、应变等综合提案能力及敏锐的市场洞察力。
篇3：市场调研品牌分析传播岗位职责
市场调研/品牌分析/传播岗位职责
1、研究分析境外市场行业发展趋势、竞争对手品牌动态;Responsibleforindustryandcompetitiveanalysis.
2、负责境外持卡人和品牌资产的跟踪调研,输出分析报告;Responsibleforoverseascardholdersstudyandbrandequitystudy,deliveranalysisreports.
3、负责境外大型赞助和品牌推广活动的效果评估;Responsibleforevaluationofbrandsponsorshipsandbrandinvestmentinoverseasmarkets.
4、负责境外重大品牌问题的研究分析;Responsibleforstudyofbigbrandissuesinoverseamarkets.
5、根据业务发展需要,协助制定境外品牌推广策略。Assistindevelopingbrandcommunicationstrategyaccordingtothebusinessrequirement.
岗位要求
1.境内外知名院校本科以上学历,金融或传播类专业背景优先;Domesticandoverseaswell-knowncollegesanduniversitieswithbachelor'sdegreeabove,financeorcommunicationbackgroundispreferred.
2.拥有5年以上国际知名品牌类咨询公司或跨国公司品牌工作经验;Morethanfiveyearsworkingexperience,inworldfamousbrandconsultancyorinternationalcompany.
3.为人正直,积极敬业;Integrity,Highlymotivated
4.逻辑清晰,中文文字表达能力强;GreatlogicthinkingandexcellentChinesewritingskills
5.英文流利,可以用英文进行日常工作;FluentinEnglish,canuseEnglishindailywork
制度专栏
